![]() Content creators and artists can tell a unique story that reflects their voice and aesthetic.Ĭheck the Instagram bio and website of the person you’d like to connect with. A happy customer can share a story about your product or service. The type of person you choose will impact the type of content that appears in the story.įor example, an employee is ideal for showing a day in the life at your company. ![]() They create the content and post it to your account or share it with you for execution. #1: Find Someone Whose Stories Align With Your BrandĪn Instagram story takeover means partnering with another person or brand. Harper’s Bazaar turned over their Instagram story to Jaime King for the Dior Cruise show. In the example below, actress and model Jaime King takes over the Harper’s Bazaar Instagram account to share her day getting ready for and attending the Dior Cruise show. Or you might have an expert do a Q&A session that would interest your followers. Your business might partner with an Instagram influencer to preview a new product to create buzz for the launch, infusing their creativity and style into the posts. And because the content disappears after 24 hours, a story takeover is especially time-sensitive. Your story is like a second stream of content. ![]() They appear in the Story bar at the top of the screen, and your followers need to tap your Story bubble to see those posts. Remember that Instagram stories don’t appear in your grid or feed. The takeover might happen for a day or during a special event, and can help grow your Instagram community and build brand awareness.Īn Instagram story takeover is a little bit different. In a takeover, you arrange for someone to take over your Instagram account for regular Instagram posts. Instagram takeovers have been around for a few years.
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